10 cars you won’t see on sale after 2015
The Ford Mustang is celebrating its 50th anniversary this year, but where are the Pontiac Firebird, Plymouth Barracuda, or AMC Javelin? Long-lived car models are a rarity, and the changes coming with the beginning of the 2015 model are particularly bumpy.When a nameplate is discontinued, multiple explanations are invoked: Its platform may have become obsolete, rendering future upgrades uneconomic (the reason Ford offered when it took the original Taurus out of production in 2007); Its body style may have fallen from fashion (such as full-size two-doors like the Chevy Monte Carlo); Or it may simply not have caught on with buyers (like the Honda Element).
Then there’s a CEO like Fiat Chrysler’s CEO Sergio Marchionne who likes to shuffle the deck–no nameplate is safe. His use of multiple brands combined with his insistence that FCA products be sold under only one brand apiece has caused him to eliminate many of the badge-engineered models that used to keep Chrysler and Dodge dealers afloat.
The following is list of models that have been declared defunct or are on the endangered list from FCA and a number of other automakers. They’ve suffered from a variety of ills, but they all share one thing in common: You won’t see them for sale in new car showrooms much longer.
Jaguar XK

Courtesy: Jaguar
Scarce resources are given as the reason behind Jaguar’s
decision to halt production of the XK coupe and convertible after the
2015 model year. . The spiritual successor to the famed XK-E, the XK had
been on the market
since 2006, but Jag has decided to put its product development capital
somewhere else. "We have other things that we need to spend our time and
money on," a Jaguar executive told Automotive News. The
success of the sportier F-type had taken some of the pressure off the
statelier XF but also sopped up some potential sales.
Chevrolet SS

Courtesy: General Motors
Chevy thought it had exploited narrowing white space in its
model lineup when it began importing the Commodore, a rear-drive sedan,
from GM Holden in Australia and renaming it the SS. Powered by a V-8
Corvette engine, the SS won rapturous reviews from buff book writers,
but didn’t fit in Chevy’s front-wheel-drive lineup, and with a base
price of $44,470, it never found an audience. All but D.O.A. on arrival
in 2013, the fate of the SS was sealed when General Motors
GM
decided to shut down production of the Commodore and everything else in Australia in 2017.
Ford Flex

An innovative if unsuccessful attempt to blend SUV style
with minivan packaging, the Flex has been on the endangered list almost
since it went on sale in 2008. A cult favorite with young Californians,
much as its Lincoln counterpart, the MKT, has been pressed into livery
service as a car-for-hire, the Flex has never found the wide audience at
which it was intended. Although Ford
F
hasn’t made any announcement regarding its fate, no
replacement for the Flex or the MKT appears in John Murphy’s influential
2015-2018 “Car Wars” report.
Courtesy: Ford Motor Co.
Courtesy: Ford Motor Co.
4
Dodge Durango

Courtesy: Fiat Chrysler Automobiles
You would have figured Durango for a long run--and you would
have been wrong. Surprisingly, it is being discontinued in 2016. The
reason is less than intuitive: Dodge is being reconfigured as FCA’s
performance division, and Marchionne figures he can squeeze more margin
out of the Durango platform if it can be reconfigured into a three-row,
seven-passenger Jeep. So the SUV that was attractively restyled as
recently as a year ago will make its last appearance in 2015.
Dodge Grand Caravan

Courtesy: Fiat Chrysler Automobiles
Dodge will drop another popular stalwart from its lineup in
2016 when the Grand Caravan is euthanized in favor of Chrysler’s Town
and Country. A descendant of the original Dodge minivan introduced in
1984, the bargain-priced people hauler didn’t fit Marchionne’s
definition of the new Dodge, and he figures he can find more profit by
focusing his minivan sales on the higher-priced Chrysler model.
Chrysler 200 convertible

Courtesy: Fiat Chrysler Automobiles
Production of the 200 convertible, the latest iteration of
the old Sebring, ended last October. Convertibles are undergoing one of
their periodic sales depressions, and with the phase-out of the previous
200 platform, FCA declined to invest in a new drop-top for the
reengineered 2015 model.
Dodge Avenger

Courtesy: Fiat Chrysler Automobiles
The Avenger nameplate, which enjoyed a short run from
1995-2000 as a coupe and was revived in 2007 as a four-door to replace
the Dodge Stratus, has died for a second time. The platform that the
Avenger shared with the old Chrysler 200 was discontinued, and FCA wants
to focus its midsize business on the Chrysler brand going forward.
Acura TL

Courtesy: Honda Motors
If you blinked, you missed it in Acura’s alphanumeric
mashup, but the TL is being replaced by the new TLX midsize sedan. The
TL was Acura’s bestselling car model in a division dominated by
crossovers, and had been around since 1996. Longevity is no guarantee in
the car business however. In yet another attempt to jumpstart Acura
sales, the 2015 TLX with more aggressive styling goes on sale soon.
Mini Cooper Paceman, Coupe, and Roadster

Courtesy: Mini
Since its launch in 2001, Mini has spawned nearly as many
varieties as Heinz, and now it is going back to its roots. According to Automotive News Europe,
BMW is retiring the three slow-selling models: Paceman, Coupe, and
Roadster (above). That would still leave Mini with four variants, two of
which, the hardtop hatch and the Countryman, account for 75% of its
sales. Making fewer models should help Mini improve its perpetually
dismal showing in JD Powers’ initial quality survey.
McLaren MP4-12C

David Cooper/Toronto Star—Getty Images
Supercar makers like long production runs to amortize
development costs over small volumes,but not McLaren. It ended
production of the MP4-12C in April after only three years and 3,500
cars, and replaced it with a car called the 650S. Reason: Orders dried
up for the old car as soon as potential buyers saw the new one. Prices
start at $265,500 for the 650S, which will accelerate to 60 mph in 2.9
seconds. The old MP4 takes just a tenth of a second longer and cost
$35,000 less.
No comments:
Post a Comment